Fowlers Parts Limited - Kaweb Projects

Fowlers Parts Limited

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See the difference we made

The challenge

Already one of the biggest motorcycle parts dealers in the UK, Fowlers approached us seven years ago looking for an e-commerce trade/retail platform.

fowlers front end design
fowlers parts product view

Strategy and insight

Our approach

By far the biggest part of the job turned out to be the sheer number of parts we had to contend with – which in the end ran into millions. The collation of the data and assets was complex, being sourced from many manufacturers and coming in all shapes and sizes. However, we successfully completed this task, standardising all information to create a cohesive website presenting millions of parts through different search journeys that ultimately take the user through the same process time and again.

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The results

Fowlers Parts is now the largest motorcycle parts dealer in the UK

E-Commerce performance overtook the company’s traditional sales channels after few years and all eyes are now on further advancing their digital footprint to take it to the next level, both in terms of sales as well as the already excellent customer satisfaction (have a read of a few of the reviews if you get chance).

We’ve delivered for Fowlers on many levels – which is why we’re lucky enough to still be working with them. More recently our Digital Marketing team has brought other things to the party, helping gain the site more exposure across different marketing channels. Watch this space.

130% increase in website users
98% increase in new website users
148% increase in website sessions
68% increase in online sales